Let's Talk with Lase

When we partnered with Let’s Talk with Lase, the goal was to refine the brand into a cohesive identity that reflected the depth and clarity of its message.

We defined the brand archetype as The Teacher meets The Big Sister Guide. This positioning became the foundation for tone, visuals, and overall presence.

As The Teacher, the brand is anchored in truth, wisdom, and biblical grounding. As The Big Sister Guide, it carries courage, warmth, and relatability. This balance shaped how the show speaks, appears, and feels.

We led the branding persona development and full creative direction for the Why Series. We partnered on styling and visual composition to ensure alignment across every touchpoint. From colour psychology and typography to lighting warmth and graphic texture, every detail reinforced the voice of the brand.

The visual system centered on orange for bold confidence, blue for truth and depth, and yellow for joy and approachability. Clean but expressive graphics and warm textures created a look that felt confident yet personal.

The result was a cohesive brand ecosystem that strengthened clarity, consistency, and presence.